Direct Market Offers Design and Testing

Direct Market Offers Design and TestingCharanjot SethiDEFINITION OF DIRECT DESIGN MARKETINGDirect marketing is a channel-agnostic take shape of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that fucking include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, tar matureed telecasting commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is overly referred to as Direct Response.HOW THE CUSTOMER RESPOND So the customer can get the product online and they can get away feedback though the mail, telephone and paper based or electronic. Companies get the customer details like name, address and contact information and beginment information and also delivery details. Design three direct response offersHP LAPTOPFeatures descri ption 16 GB RAM-AMD duel core A4- 1200-2 TB interior(a) hard drives WI-FI Connectivity-Webcam-AMD Radeon HD8180 graphics-1 * HDMI 3* USB-1 *VGA-1 *Multi SD card readerDetailsComputer type- laptop computersDisplay size (inches) 15.6Resolution (pixels) 1366*768Screen resolution- HDDisplay type- LCDTouch screen- yes mainframe type- AMDA4Processor-AMD DUEL CORE A4Processor model number- 1200COMPANYs OFFER TO THE CUSTOMERThis Offer consists a very good deal if you acquire HP laptop. The offer gives you lay off product key (Microsoft office key) for three years free of charges. The offer which we be giving from DIGITAL STUDIO it will not be subject to get from anywhere else it usually costs $150.00 to customer to buy it but this exclusive offer we providing to our valuable customers. This is value for money if you buy $800 worth laptop direct from our store and we are providing free LAPTOP BAG ($40.00)Additional Offers/ IncentivesFIRST 20 callers will getFree postage and handling liaison free installment plan up to 12 monthFree 3 year extended warrantyDIGITAL CAMERA-CANNON HDR- AS one hundredVCannon HDR- as100V full HD natural action camcorder13.5m SensorMulti camera control ( up to 5 cams)OverviewHDR- AS100V Action cam delivers more stunning image quality that ever before. It is all new zeiss tessar 170 tip wide angel lenses, ultra powerful BIONZ X image processor and 13.5 megapixel sensor, will now capture all the excitements you can handle, for the first time , in eye popping full HD.COMPANY OFFER TO THE CUSTOMERBuy one cannon get an extra view finder for free of cost.Prizing offers snuff it $1000 get 25% off and its increase the businessExtended the warranty and guarantee and build up the strengthen relationships. raft can pay in installments and it can increase the business.LED TELEVISION-SAMSONGKey Features32/81cm ScreenConnect Share Movie1366 x 768 Resolution50Hz freshen up RateHD piano tuner1 x USB Port2 x HDMIDETAILSScreen Size (Inches) 32.0S creen Type LED-LCDScreen Resolution HDResolution (Pixels) 1366 x 768Refresh Rate (Hz) 50TV Tuner HD Tuner3D FalseHDMI Ports 2USB Ports 1DOCUMENTS OF APPROPRIATE TYPES OF OFFERSDirect sales. Our company offers the products directly and they offer them to buy from the store.Ongoing accounts Our companies provide the updating service to their customer so the customer can get up to date information.Leads our company takes order in acclivity so they can provide the deliveries on time.Expression of interest our customer can tell us their requirement about their products they want to buy from us, and we can assemble their products according to their needs for example what capacity of hard disk drive they need and the resolution of the screen.FEEDBACK QUESTIONSQUES 1was the offer was clear?QUES 2 what did your survey earshot like or dislike about the offers?QUEA 3Which of the offers would most tempt them to purchase from this store?QUES 4what suggestions did they have that would i mprove the offers?QUES 5 how they compare our company with others?QUES 6 how they get product after service?THE RESULTS OF YOUR TESTING FOLLOWING QUESTIONSThe offer was clear like laptop bag and product key was free with laptop so most of the people like and bought it and 40% people did not like the offer.90% of my colleagues like the offer which was great quality of the product and great gloss and designs. Rest of my friends did not like the delivery period they say it was bit late.More than 70% of the people liked the installments earnings like they can buy the product easily and it is good for the company that they can increase the profit.So most of the people recommend for the trial period so that they can utilisation the product for some days and if they did not like they can send back to the company.People also compare with other companies they said the prize are reasonable in this store and get the loyalty cards. But some people recommend to get increase the warranty and guarantee.Most of the people said company get positive response after the product like if they get any fault after deliver they send staff to fix it up or they replace the product. But some people said sometime staff takes time to get the delivery.PREPARE A REPORT FOR THE knobWe offered to the customers a bag and product key for life time for free of cost with laptop and people liked this offer and company increased the income. People recommend bringing more offers like this so that they get free stuff.The testing process was usedPurchase sale 1000 laptops x 100=10000Sale prize 1200 laptops x100=12000So the company got 2000 profit.THE RESULTS OF YOUR TESTINGAs we got feedback from our customers and they are happy with the 14 days free trail period. As we offered our customers payment plan was good as many customers cannot make the full payment out front at once however they are willing to buy our product. It was highly appreciated and moreover the free capon of $10 over $100 purcha se worked tremendously. Result of our testing worked very well